To prepare integrally a human resource with a creative and endeavoring character, through a specialization within the Communication Sciences such as Advertising, Digital Video Production, Sales Management and Graphics Design in a humanistic, academic and technological scope, up-to-date and based in the needs of the national and international labor market with study plans adjusted to excellence and new trends necessary for mass communication in the Twenty-first Century.

• To prepare integrally new professionals in Communication Sciences: ENDEVOURING, CREATIVE, UP-TO-DATE and RESPECTFULL of the human life, the moral and ethics.
• To contribute with the national mass media, publicists and creative  development and, through these, with the Panamanian family.
• To become an academic and social reference for debates and discussion of topic of national interest through the “creative vision” of our students.

• To maintain a social work with the different social, governmental and private organizations.
• To promote values and creativity in the human being.
• To perform research and debate on the diverse topics and realities of National and International Communication.
• To foster our student’s talents and nurture the positive evolution of Journalism, Advertising, Graphic Design and Video Production.